Global Air Freshener Market was valued at US$ 10.41 Bn in 2017, and is expected to reach US$ 13.12 Bn by 2026, registering a CAGR of 2.93 % during the forecast period.

Increasing consumer demand towards various fragrance products including sprays, plug-ins, beads, gels, and candles is expected to act as the primary driver for market growth. Rise in concern for air care and increase in worries over indoor air quality have led to a high demand for air fresheners across globe. Increase in car sales, surge in number of pet ownerships, and growth in consumers’ willingness to use premium air fresheners.Increase in disposable income and changing lifestyle of consumers poses a lucrative opportunities for market development. 

However, high operational cost constrains the market growth. One of the significant challenges with air freshener manufacturers is to deal with the rising trend among consumers to choose their air freshener fragrance by the season as consumers prefer their home to smell the similar way the surroundings smell.

This report is submitted by @Maximize market research pvt ltd

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